{"id":1829,"date":"2022-11-07T10:31:53","date_gmt":"2022-11-07T16:31:53","guid":{"rendered":"https:\/\/www.schueys.com\/?p=1829"},"modified":"2022-11-07T10:31:53","modified_gmt":"2022-11-07T16:31:53","slug":"whats-in-it-for-them","status":"publish","type":"post","link":"https:\/\/schueys.com\/?p=1829","title":{"rendered":"Book: “What’s in It for Them?”"},"content":{"rendered":"\n

New read<\/p>\n\n\n\n

AI generated summary:<\/p>\n\n\n\n

“What\u2019s in It for Them?” by Jason J. Moffatt focuses on the principles of persuasion and influence in business and personal interactions. Here are the key points:<\/p>\n\n\n\n

Key Summary Points:<\/p>\n\n\n\n

    \n
  1. Understanding Motivation: Moffatt emphasizes the importance of understanding the motivations of others to effectively communicate and persuade them. The title reflects the need to consider what benefits others will gain.<\/li>\n\n\n\n
  2. Value Proposition: The book discusses how to create compelling value propositions that resonate with the audience, ensuring that the benefits are clear and appealing.<\/li>\n\n\n\n
  3. Building Relationships: Moffatt highlights the role of relationship-building in persuasion, advocating for genuine connections and trust as essential components of successful interactions.<\/li>\n\n\n\n
  4. Effective Communication: The author provides practical strategies for improving communication skills, including active listening and tailoring messages to meet the needs of others.<\/li>\n\n\n\n
  5. Psychological Triggers: The book explores various psychological triggers that can influence decision-making and behavior, offering insights on how to leverage these in conversations.<\/li>\n\n\n\n
  6. Application in Sales and Marketing: Moffatt applies these principles specifically to sales and marketing, offering techniques for engaging customers and driving conversions.<\/li>\n<\/ol>\n\n\n\n

    Overall, “What\u2019s in It for Them?” serves as a guide to improving persuasion skills by focusing on the needs and motivations of others, ultimately leading to more effective communication and relationship-building.<\/p>\n\n\n\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    New read AI generated summary: “What\u2019s in It for Them?” by Jason J. Moffatt focuses on the principles of persuasion and influence in business and personal interactions. Here are the key points: Key Summary Points: Overall, “What\u2019s in It for Them?” serves as a guide to improving persuasion skills by focusing on the needs and […]<\/p>\n","protected":false},"featured_media":1830,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[242,621,752,838,955,1051],"class_list":["post-1829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-book","tag-communication","tag-influence","tag-marketing","tag-motivation","tag-persuasion","tag-relationship-building"],"_links":{"self":[{"href":"https:\/\/schueys.com\/index.php?rest_route=\/wp\/v2\/posts\/1829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/schueys.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/schueys.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/schueys.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/schueys.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1829"}],"version-history":[{"count":0,"href":"https:\/\/schueys.com\/index.php?rest_route=\/wp\/v2\/posts\/1829\/revisions"}],"wp:attachment":[{"href":"https:\/\/schueys.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/schueys.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/schueys.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}